Fashion influencer sues British fitness brand Gymshark for $1million after it axed her sponsorship deal 'over pro-Israel views'
A fashion influencer has sued British fitness brand Gymshark for $1million after it allegedly axed her sponsorship deal over online criticism of her pro-Israel views. Alix Earle, 24, filed allegations against the company at the High Court, arguing it owes her the equivalent of £770,000 in damages for terminating the deal prematurely. In court filings, the influencer - who has seven million TikTok followers - claimed Gymshark agreed to pay her $1million for three videos on the platform featuring its brand, as well as four on Instagram, The Telegraph first reported.
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