Emma Raducanu warned she risks losing ALL of her £9m sponsorship deals with Dior, Porsche, Tiffany and more unless she starts winning again

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Emma Raducanu warned she risks losing ALL of her £9m sponsorship deals with Dior, Porsche, Tiffany and more unless she starts winning again

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Emma Raducanu has been warned that she is at risk of losing her £9million portfolio of sponsorship deals if she fails to rediscover her winning form. Raducanu, 22, shocked world tennis by triumphing at the 2021 US Open as a teenager, but the Brit has since struggled to come anywhere close to matching the feat — and it could have a disastrous impact on her commercial endorsements. Sponsored by global brands such as Dior, Porsche, Tiffany, British Airways, Vodafone and Evian, Raducanu was the seventh highest-paid female athlete in the world in 2024 according to Sportico, who claim the youngster has earned £9m from her endorsements and £11m in total.
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