Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in the business

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Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in the business

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'Sound Mind, Sound Body' is a mission statement that ASICS is truly living up to. That ethos revolves around the brand's prerogative to help enable people to become happier, healthier and improve their mental well-being through exercise. While all sportswear designers conduct masses of research to create the best products possible, ASICS reasons that it takes only 15 minutes and nine seconds of exercise for a person to feel truly rejuvenated.
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